About

ConversionGuard℠: Stop Losing Sales to Hidden Website Issues

A proven, repeatable system to find and fix the bugs that quietly cost you money, frustrate customers, and hurt your brand.

"BadTesting® has been our trusted partner for our most vital clients. They are stunningly up-to-date on trends. Whether it’s a tight timeline or challenging technical work, my first and last call is to BadTesting."

-Dan Lavorini, Vice President, Technical Director, Edelman Digital

"BadTesting® was a critical partner for the digital team at Horizon Design, Horizon Therapeutics’ internal agency. They effortlessly integrated with the team to provide a high volume of detailed technical QA services."

-Joey Weber, Associate Director, Digital Marketing Operations, Horizon Therapeutics

01.

Are Hidden Website Issues Hurting Your Sales?

Most websites have small, overlooked problems that quietly kill conversions. They’re not always big, obvious glitches. They’re the small things—confusing checkout steps, forms that don’t work well on mobile, slow pages, broken links—that add just enough friction for people to give up.

Over time, those moments cost you real money and chip away at your reputation. You work hard to get people to your site. Losing them because of something preventable is painful.

ConversionGuard℠ exists to find and fix those issues before they can do more damage.


02.

A System That Keeps Your Website Working for You

ConversionGuard℠ isn’t a one-time bug fix. It’s an ongoing, structured process that protects your revenue and keeps your customer experience smooth.

We go deeper than surface-level QA. Our process finds the subtle errors, UX bottlenecks, and performance issues that most teams overlook. Then we give you a clear plan to fix them—and we can help implement those fixes if needed.

The result: a website that works exactly the way your customers expect, every time.


03.

What You Get with ConversionGuard℠

More Sales – By removing friction points and broken steps in your funnel, we make it easier for visitors to buy.Happier Customers – No one likes slow, clunky, or confusing websites. We make sure yours is fast, clear, and frustration-free.Stronger Brand Reputation – A smooth digital experience builds trust and credibility, while problems erode it.Better Insights – We show you exactly where your site is losing people, why it’s happening, and how to prevent it.

deliverables

Our Process

ConversionGuard audits your site across devices and browsers, delivers a clear prioritized report of issues, and provides ongoing monitoring to catch new problems before they cost you sales.

  • Assessment & Discovery – We review your site, data, and user flows to find where people are getting stuck or dropping off.

  • Issue Detection – Using a mix of tools and manual checks, we find the hidden issues that are costing you conversions.

  • Root Cause Analysis – We dig into why each problem is happening so fixes are permanent.

  • Fix & Improve – We create and help execute a plan to resolve issues quickly.

  • Ongoing Monitoring – We keep watch so problems don’t creep back in.

Contact us

Let’s Make Your Website Work Harder for You

Get a clear picture of what’s holding your site back—and a plan to fix it for good.

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