E-commerce

5 Types of Online Shoppers and Why Sites Fail to Convert Them

But why is it that despite continuous product optimization and checkout pages, many online stores seem to be losing potential customers?

We all know why various online customers walk into stores with some expectations and preferences, and they cannot always carry on the same psychology in the digital world. 

So, this is the reason that compels us to 1analyze common types of online shoppers that your store has been getting.

1. Price Sensitive Shoppers

A study by Google shows that most consumers in e-commerce marketplaces are more bargain-savvy and the most common online shoppers. The price points are an essential purchase consideration, followed by ‘sale, discount, promo,’ or free shipping. They value their earned dollars more and shift through several stores to get the best deal.

To get a substantial deal, 20% of these online shoppers have multiple extensions of price comparison browsers.

Why You Can't Convert Them

Because scores of other websites around the world offer deals too – better than yours and the best discount by your competitors tend these shoppers to abandon your site.

These shoppers have browsers infected by various malicious extensions, which is worse. Many coupon extensions are unauthorized by website owners.

How to Convert Them 

It is better to identify price-sensitive shoppers by tracking their onsite behavior. For instance, look at what they practice right after filling the cart with products. Did they exit your store and come back again to try for a coupon? This is a way to offer a coupon to them before they leave your site. 

You can also keep an eye on the prices of your competitors. It helps you to create offers on your e-commerce store.

2. Experience Shoppers 

Many online shoppers prefer a good shopping experience to anything else. They don't feel like a normal shopper in your store and look for a frictionless and smooth experience. 73% of online consumers pay more to get a better onsite experience. 

Why You Can't Convert Them

Even the slightest friction can break your online sales. The slightest frictions include load time of product pages, discoverability, and even how instantly they find ongoing deals and offers on products they want. 

A complicated checkout process also affects the buying experience. Studies say that nearly 87% of shoppers abandon carts during checkout if they encounter a complicated process.

How to Convert Them 

  • Easy Checkout 

The checkout process is essential and depends on product complexity, price point, and other factors. Many things can help you to ease the process. Get the user's email and offer options to checkout as a guest, and you can also offer to create an account later. 

  • Search Function 

It provides an easy way to connect shoppers with the right content. Search query data is also used to create a personalized experience. 

3. Experience Shoppers 

Many online shoppers prefer a good shopping experience to anything else. They don't feel like a normal shopper in your store and look for a frictionless and smooth experience. 73% of online consumers pay more to get a better onsite experience. 

Why You Can't Convert Them

Even the slightest friction can break your online sales. The slightest frictions include load time of product pages, discoverability, and even how instantly they find ongoing deals and offers on products they want. 

A complicated checkout process also affects the buying experience. Studies say that nearly 87% of shoppers abandon carts during checkout if they encounter a complicated process.

How to Convert Them 

  • Easy Checkout 

The checkout process is essential and depends on product complexity, price point, and other factors. Many things can help you to ease the process. Get the user's email and offer options to checkout as a guest, and you can also offer to create an account later. 

  • Search Function 

It provides an easy way to connect shoppers with the right content. Search query data is also used to create a personalized experience. 

4. Latest Product Shoppers 

The latest product shoppers always remain in now. They always look for the latest product and don't mind switching products. These shoppers are more involved in the beauty, fashion, and technology.

Why You Can't Convert Them

These shoppers always look for the newest product in the market, which is a big problem. These shoppers buy from any store that offers a first deal.

How to Convert Them 

The best way to convert them is to reach them first and tell them about the product they're looking for. You can soften the deal and can add discounts.

5. Research Shoppers 

Many consumers research and compare products before purchase. They can't afford the smallest mistakes that result in a return or exchange. These shoppers have multiple browser extensions to compare products. 

Why You Can't Convert Them

One of the biggest distractions is site comparison. They look at reviews and ratings in the market during the process, which sometimes loses interest in your store, and they end up on a similar product on a competitor's site.

How to Convert Them 

These shoppers know more about products before purchasing. To identify their needs and learn how your offer is the best for them. These shoppers visit each product and spend some time searching for any other product similar to it.

A good customer experience builds up by creating buyer guides and offering product reviews to help them spend more time on your store. 

Of course, once you start focusing on customer conversion, it’s important to gauge whether your efforts are paying off. Using digital solutions like Conversion Guard, you can track your conversion rate by assessing CRO metrics. Optimize your conversions and improve user experience by blocking spots and blockers. 

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