Most internet users have browser extensions or applications installed, which they use for various reasons. It can be to compare prices, get a push notification, etc. While the sites do wonders for customers, it changes how they view your website.
These extensions will inject ads that can divert customers' attention, such as spam promotions, adult content, competitors' ads, etc. So, if you have an amazing website that offers an excellent customer experience, these ads can completely disrupt the shoppers' journey.
You might wonder where these ads are coming from and how you can stop them. As mentioned earlier, there are various browser extensions on a user's device. They install adware that pops up these ads on customers' screens when they are navigating through your website.
The worst part is that it can be difficult for the customers to differentiate between your promotions and the competitors' promo. As a result, it can drive away your customers, increasing the cart abandonment rate. Moreover, it can also have a severe impact on your brand image and identity.
The types of injected ads that show up on your website can vary from user to user. It usually depends on the browser extension that they have installed. Below are some of the common ads that most users see when they visit eCommerce sites.
Even big companies like Amazon had to deal with browser-injected ads, and the company had to file a lawsuit. There are thousands of adware strains that enter the digital space daily.
The biggest impact of these ads is that they divert your potential customers' attention from your product. As a result, you would have a lower conversion rate and a higher cart abandonment rate. ECommerce stores can lose hundreds of sales due to browser-injected ads.
And it is not just about the sales but also about brand perception and image. Customers won't trust websites that have spammy ads displayed all over the website. There is also a possibility that the customers might tell others about the objectionable ads that they on our website. It can also lead to complaints and other issues.
Another problem is that customers would probably look for coupons or promo codes after they add the item to the cart. That is where they might see an affiliate link that is offering discounts on your website. The customer would click on it and proceed with the sale through the third-party website.
It means that you would have to pay a commission to the affiliate for sale and also provide the customer with an additional discount. Therefore, your profit margins will see a significant impact. Affiliate fraud is a major concern for the eCommerce industry, which has led to losses of billions of dollars.
Now that you understand browser-injected ads and their impact on your brand, you might wonder how you can deal with them. There is no way to stop customers from installing browser extensions or price-comparison apps on their devices. However, using the right software can ensure that there are no such ads popping up on your website.
That is where you can take advantage of Conversion Guard. Its amazing features allow you to ensure that your website only displays useful content to the customer, which will streamline their shopping experience. The software is an exceptional browser plugin eliminator and can save you from affiliate fraud.