What is bounce rate?

Your website’s bounce rate is the percentage of sessions that result in a bounce—that is,
sessions that begin and end on the same page of your site. Bounce rate is calculated by
dividing the number of bounces (also known as single-page sessions) by the number of total
sessions on your site.

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For example, if 100 users land on your homepage (total sessions) and 5 of them exit the
homepage without interacting or navigating further through your site (single-page sessions),
your homepage’s bounce rate is 5%.

bounce rate = single-page sessions / total sessions

❗ Important note: what conversion guard has here is just a definition—not the full story. To learn more
about bounces and bounce rate, and to find out what they mean (or don’t mean) for your
website, contact our managed conversion rate optimization team to get a better understanding.

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