In this beginner-friendly guide, learn the basics of digital marketing, and explore different marketing channels that can help you reach your ideal customer.

A Look In-Side

• SEO basics and an audit you can run on your site
• A buyer persona template to help you target the right audience
• Resources to help you conduct competitive analysis
• A step-by-step guide to get started with text message marketing
• Effective uses for email marketing that resonate with audiences
• Paid search ad tactics you'll be bookmarking
• And so much more!

Tools and strategies to help kickstart your digital marketing plan, all in one handy guide.

This guide helps you establish the groundwork for what we call inbound marketing—tactics you can use to attract, convert, close and delight visitors to your website, social media pages, and blog. Every part of your digital marketing is a great opportunity to learn something—so it’s all about starting small, testing, learning, and growing over time.

We’re going to take you through the easy-access ways to get started, from making the most of search engines to buying your first online ads. All the channels will be familiar to you—Facebook, Twitter, Google, email, text messaging, and your own website, but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.

Templates and examples will be there to help you get started as you read—you'll want to bookmark this for your digital marketing strategy plans.

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