Is there any other way to further optimize your product pages? Well, here are some handy tips that may help improve your e-commerce stores conversion rates.
Sometimes, your website may display competitor ads on the customer’s browser, causing them to abandon your site. This can be a massive deal breaker and cost you thousands of Dollars worth of sales. Online shoppers usually have a minimum of eight to twelve browser web apps and browser extensions installed.
Sure, some of them may seem quite handy for scheduling tasks and comparing prices. However, they usually don’t do your store any favors. Some of the apps and extensions even inject adware in your site, which enters the consumer’s browser. This can cause unauthorized content to show up on your store’s product pages. Here is a list of some common distractions consumers come across when shopping online:
You may be thinking that a couple of ads will not make too much of a difference, but the fact of the matter is that they actually do, causing people to abandon your stores cart in within a few seconds. How do you remove these distractions? Well, there are two things you should consider:
Considering that there are thousands of adware strains in the digital space, removing them one by one can be a tedious process. Instead, it would be best to use an efficient program like Conversion Guard to stop third party plug-ins and adware from hurting your conversion rate.
Most internet users use at least one chat app and considering that Facebook has millions of users, it would only be fair to assume that the platform has loads of active users. So, it only makes sense to engage the visitors on your product page through a chat app they use actively. Merely adding a small button on your store’s Facebook page can help visitors stay up to date about your brand and product offerings.
E-commerce merchants can even utilize this channels for getting in touch with skeptical shoppers and convince them why investing in their product would be a good idea.
Remember, visitors take time to convert into customers. Regardless of the product they are searching, they usually have at least 10 to 15 other options that offer the same product at different prices and varieties. Creating a sense of urgency is an excellent way to prevent potential customers from going to your competitor.
E-commerce merchants can use retarget marketing to show consumers that their favorite product may be running out, increasing their chances of buying it significantly. On site notifications are also an excellent way to keep people hooked on the items they are interested in.
Research shows that more than 90 percent of people on the internet trust the suggestions and recommendations from their family members and friends over ads run by different companies. The reason is simple - most brands promote their USPs to increase their sales. However, when a person gives a review or rating, they do so after trying the brand’s product themselves. They don’t have any stake in the brand’s revenue, which means that their opinion is unbiased and reliable most of the time.
Improving your product videos and images better, utilizing social media along with a variety of other product page optimization strategies are vital for increasing revenue. However, they may not work if e-commerce merchants don’t offer shoppers an extra layer of comfort and convenience. The more comfortable shoppers feel about a product, the more likely they are to buy from you.